Primary Care | Formula Health | Rewind Aesthetics, Dermatology, and Trichology - Lexington, Kentucky


Direct Primary Care / Concierge Medicine in Lexington, Kentucky

Family Health – Direct Primary Care

Formula Health’s clinic in Lexington, Kentucky, is a clinic that has won awards for its innovative approach to healthcare.

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Family Health – Direct Primary Care

Family Health – Direct Primary Care in Lexington, Kentucky


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Rewind Trichology Hair Loss Clinic in Lexington, Kentucky award.

 

Rewind Aesthetics, Dermatology, and Trichology by Formula Health wins best of Lexington by ABC 36 viewers in 2025 and 2026.
Rewind Aesthetics, Dermatology and Trichology BBB Business Review Click on “About” for a complete list of all awards won by Formula Health®.

Family Health – Direct Primary Care – Lexington, Kentucky

Our clinicians serve as the front door and central foundation of your health care, reducing overall costs and improving long-term health outcomes. Primary care is your day-to-day first point of contact, managing routine medical needs, including preventive care, common illnesses, and long-term health conditions.

In Lexington, Kentucky, we extend primary care to include dermatology, holistic health, preventive medicine, and regenerative medicine, at no additional cost to our patients. 


Direct Primary Care - Family Health - Formula Health in Lexington, Kentucky.


Key Reasons Primary Care (family health) is Essential:

  • Disease Prevention and Early Detection: Regular annual wellness visits, physicals, and routine screenings (like blood pressure checks, cholesterol tests, and cancer screenings) catch serious conditions like diabetes, hypertension, or heart disease at their earliest, most treatable stages.
  • Long-Term Patient-Provider Relationships: Seeing the same primary care provider (PCP) over time builds a comprehensive medical history. This familiarity helps doctors spot subtle changes in your health and tailor treatments to your personal life and background.
  • Care Coordination and Navigation: PCPs serve as a “quarterback” for your health. When you need specialized care, they manage referrals, ensure your medical history travels with you, and prevent conflicting treatments or medications.
  • Chronic Disease Management: Primary care doctors monitor and treat ongoing conditions like asthma, arthritis, diabetes, and high blood pressure, helping patients avoid emergency complications.
  • Lower Healthcare Costs: Strong primary care systems significantly reduce expensive hospitalizations, emergency room visits, and downstream medical spending. Research shows that individuals with a regular PCP have lower rates of premature death.
  • Mental Health Support: PCPs are often the first to screen for, diagnose, and treat common mental health conditions like anxiety and depression, providing initial counseling or connecting patients to behavioral health specialists.

Our most popular clinicians:

Jordan Palmer, Board-Certified Trichologist and Certified Holistic Health Practitioner in Lexington, Kentucky.

Jordan Palmer

 Board-Certified Trichologist & Naturopathic Doctor

Kimberly Fitterer, APRN, Family Nurse Practitioner in Lexington, Kentucky.

Kimberly Fitterer

Medical Director & Nurse Practitioner, Family Health

Will Ewers, Dermatology PA-C in Lexington, Kentucky.

Will Ewers

PA-C, Dermatology & Regenerative Medicine

Dr. Brock Barnes, Family Health, Rewind by Formula Health in Lexington, Kentucky.

Brock Barnes

Medical Doctor, Family Health

 



» For additional information, please book a free consultation with a practitioner at Formula Health in Lexington, Kentucky, or call us at (859) 800-4771.


Additional Membership Benefits at Formula Health in Lexington, Kentucky:

  • Subscription Pricing: Patients pay a predictable $149.95 monthly membership fee that covers our direct primary care (family health) services. Formula Health extends primary care in Lexington, Kentucky, to include dermatology, holistic health, preventive medicine, and regenerative medicine, at no additional cost to our patients.
  • Smaller Patient Panels: Our practitioners care for far fewer patients (roughly 400 to 600 compared to 2,000+ in traditional practices).
  • For High Health Insurance Premiums: Our patients usually pair our direct primary care (family health) with a high-deductible health plan (HDHP) or catastrophic coverage to handle hospital stays, surgeries, or specialist visits.

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As seen on:
Rewind Aesthetics, Dermatology, and Trichology - Best of the Bluegrass on NBC's LEX18 in Lexington, Kentucky
 

» For additional information, please book a free consultation with a practitioner at Formula Health in Lexington, Kentucky, or call us at (859) 800-4771.


Direct Primary Care – Family Health

Why patients love direct primary care at Formula Health in Lexington, Kentucky:

Click on a tab for additional information.
  • Better Health Outcomes
  • Lower Costs
  • Enhanced Patient Experience

Better Health Outcomes

Patients achieve superior health outcomes with Direct Primary Care’s innovative service delivery. DPCs provide better access to medical providers, empower an authentic therapeutic relationship, and comprehensive patient care.

Lower Costs

Affordable, transparent costs based on a periodic overall flat rate (i.e. membership). Patients pay for their care directly to Rewind by Formula Health®.

No third parties or Fee for Service billing (“FFS”) to inflate costs.

Rewind by Formula Health® memberships cost less than the average cell phone bill.

Enhanced Patient Experience

Patients receive virtual access to their healthcare provider, report little to no wait time, and have longer appointments (in person, virtually, or by phone), which creates a real therapeutic relationship between patient and provider.



A direct message from Jordan Palmer, Board-Certified Trichologist and Naturopathic Doctor, about concierge medicine / direct primary care at Rewind by Formula Health in Lexington, Kentucky.

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Concierge medicine at Rewind by Formula Health in Lexington, Kentucky with William P. Ewers, PA-C, Dermatology, Jordan Palmer, Board-Certified Trichologist and Naturopathic Doctor, and Belisa Barrier, APRN, Cardiology and Neurology, on NBC Lex18:

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Jordan Palmer, Board-Certified Trichologist & Naturopathic Doctor, and William P. Ewers, PA-C, Dermatology, discuss Regenerative Medicine on NBC – Lex 18.

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October 24, 2026

Lexington, Kentucky clinic recognized by the Consumer Ratings Institute as The Top 1% across 115 consumer reviews in direct primary care.


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